Why Unstructured Citations Are Now Outperforming Standard Directory Listings | Kevin Pauls Why Unstructured Citations Are Now Outperforming Standard Directory Listings By Kevin Pauls – Local SEO Consultant | Google Business Profile Product Expert The Death of the “Citation Blast” If you have been in the local marketing game for more than a minute, you…
Why Chasing NAP Consistency Is a Waste of Time for Most Local Businesses Why Chasing NAP Consistency Is a Waste of Time for Most Local Businesses If you have spent any time reading a “Local SEO 101” guide in the last decade, you have undoubtedly been told that NAP (Name, Address, Phone) consistency is the…
Why Niche Citations Beat Generic Directory Listings Every Single Time For years, the “gold standard” of local SEO was a numbers game. Agencies would promise small business owners hundreds, sometimes thousands, of directory listings. The logic was simple: more mentions equals more authority. But as we move into 2025 and look toward 2026, I can…
I remember the moment clearly. I was hurriedly updating my local SEO strategy when I realized I had been pouring hours into refining listings that no longer matter. It was a lightbulb moment—my efforts were dead weight, dragging down my progress on the latest local updates for 2025. If you’re like me, you might be…
